SEO Philippines is known to be the most popular kind of internet marketing used in the country today. One of the biggest reasons why this has gained much popularity is because of the fact that the techniques necessary for SEO or search engine optimization do not require substantial investment which is more closely associated to SEM or search engine marketing.

Aside from not requiring much investment, SEO is popular because there are a lot of diverse techniques available. Several techniques have been developed, tested and implemented throughout its course because the task deals with un-paid or “natural” inclusion. However, although a lot of these techniques are considered to be legal, there are some that are deemed illegal or unethical. Either way these techniques cause adverse effects to search engines, and there are two types. The first type or White Hate SEO is recommended by search engines, while the second one or Black Hate SEO manipulates results or SERP’s by deceptive means.

White Hat – The hackers for this type of SEO technique are considered ethical. Also known as “white knights”, they are computer security experts who are well versed in penetration testing and other testing methodologies. They make sure that a certain company’s information system is safe and secure. The tactics used by white knights are approved by search engines and their results usually last a long time.

Black Hat – Black Hat hackers, also known as “crackers”, are people who specialize in unethical or unauthorized penetration of systems. Crackers can use computers to attack company systems for profit, political motivation, social cause, and yes, even for fun. The tactics used by this type of hackers are against the terms of service of search engines. Although they produce faster results, they’re always at risk of becoming banned temporarily or permanently.

Classifying white knights from crackers is a way for SEO Philippines to understand what techniques are ethical or not. In this industry, it is important to be aware of all trends and updates in order to remain competitive in the market.

Search Engine Optimization (SEO) is marketing strategy used to promote websites by increasing its rank in a list of search engine results. This is done by utilizing various strategies such as keyword research, copyrighting, link building and so on. If a website has a top ranking, then more internet users would clink on its link and eventually increase the traffic necessary to convert it into sales.

There are those who would attempt to do search engine optimization on their own. This is somewhat attainable, considering that the basics of the procedures can be followed with guidelines. However, such an attempt would be basic at best, thus it wouldn’t generate the traffic needed to really optimize a website for maximum revenue. SEO is a complex, tedious process that is best handled by experienced professionals. There are a lot of trusted search engine optimization companies that offer their services to different businesses who would rather focus on company objectives than spend precious time in website optimization. These businesses would look to outsourcing SEO in order to conduct business on a considerably larger scale and effectively compete in the ever-growing internet industry and internet marketing.

SEO outsourcing is a way to cut costs and increase business efficiency. By allocating SEO tasks to a professional company to a foreign land, more money is saved as these countries contract their services at a cheaper price. Once a business establishes its need for SEO outsourcing, they would have to follow these basic steps to start it:

First, is to ask around for well-regarded, legitimate SEO Companies. A trusted, known company promises experience and expertise, and is an advisable choice for those who are starting out in SEO outsourcing. However, like in many cases, do not solely rely on references, but do the necessary research. The business in search of an SEO company should compare the various companies and then determine the best one that can deliver results by the finest, transparent means. Additionally, The SEO Company’s objectives and work ethic should be aligned with theirs. To confirm a company’s credentials, check their references and determine their legitimacy.

Second, negotiate fees and prices. Quality, SEO work will cost approximately 18-100 thousand for the first year, and this will depend on the contracted project’s complexity, expectations and competition level. Choose a company who truly understands the business and will not only aim for high rankings, but increased profitability as well.

And third, determine the length of the contract. This would depend on the company policy. Keep in mind that SEO is not an instant process. There are no shortcuts to it. If there is confidence in the SEO Outsourcing Company’s capabilities, then a 1 year contract would be a good idea. Before taking the plunge, ask important questions like ROI, professionalism, experience and expertise.

I have always loved my job as a web designer before I switched to a search engine optimizer for an SEO Outsourcing company. There were times when I thought about going back to my old job, but the new company offered me more things that I could not just ignored.

The SEO outsourcing company where I moved to offered opportunities to travel. In the end, I was going to try going back to designing. But really, there is no turning back now. I have been in the business for a long time. Though it may sometimes feel a little bit more time consuming, it can also be easier than my previous occupation. Plus, I am applying everything I know to this new job of mine. You see as a designer and as a Web Master, I was in a position where I knew what it felt to want to have your web page rank high. It was something that I kept on thinking about and the internet was also just beginning during those days.

My friends and I started a website. Google was just beginning to overtake Yahoo back then as the best online search engine. We already knew back then that to get a lot of website hits we needed to figure out how to get on Google’s good side. In the past, people just needed to index their websites directly to Google. To do this, they had to submit our website address along with a short description and tags to Google. That was how it was done in the past. But now, everything has evolved.

Now, you don’t really need to have your site indexed because Google sort of looks through your site on its own. How does it do this? Well, Google uses programs called spiders and these browse and crawl through website to website. This program indexes and checks how the text and content is organized and it also looks at the links or website architecture. If one has original, well focused content and keywords as well as good website architecture, then one will rank well in Google. We found this out before I went into our SEO outsourcing company. Also, there is another powerful factor to consider. This is back links. The more outside web pages link to your website, the more “link juice” you are given. Those with a lot of link juice are given good ranking in the Google search engine.