SEO Philippines is known to be the most popular kind of internet marketing used in the country today. One of the biggest reasons why this has gained much popularity is because of the fact that the techniques necessary for SEO or search engine optimization do not require substantial investment which is more closely associated to SEM or search engine marketing.
Aside from not requiring much investment, SEO is popular because there are a lot of diverse techniques available. Several techniques have been developed, tested and implemented throughout its course because the task deals with un-paid or “natural” inclusion. However, although a lot of these techniques are considered to be legal, there are some that are deemed illegal or unethical. Either way these techniques cause adverse effects to search engines, and there are two types. The first type or White Hate SEO is recommended by search engines, while the second one or Black Hate SEO manipulates results or SERP’s by deceptive means.
White Hat – The hackers for this type of SEO technique are considered ethical. Also known as “white knights”, they are computer security experts who are well versed in penetration testing and other testing methodologies. They make sure that a certain company’s information system is safe and secure. The tactics used by white knights are approved by search engines and their results usually last a long time.
Black Hat – Black Hat hackers, also known as “crackers”, are people who specialize in unethical or unauthorized penetration of systems. Crackers can use computers to attack company systems for profit, political motivation, social cause, and yes, even for fun. The tactics used by this type of hackers are against the terms of service of search engines. Although they produce faster results, they’re always at risk of becoming banned temporarily or permanently.
Classifying white knights from crackers is a way for SEO Philippines to understand what techniques are ethical or not. In this industry, it is important to be aware of all trends and updates in order to remain competitive in the market.
Aside from not requiring much investment, SEO is popular because there are a lot of diverse techniques available. Several techniques have been developed, tested and implemented throughout its course because the task deals with un-paid or “natural” inclusion. However, although a lot of these techniques are considered to be legal, there are some that are deemed illegal or unethical. Either way these techniques cause adverse effects to search engines, and there are two types. The first type or White Hate SEO is recommended by search engines, while the second one or Black Hate SEO manipulates results or SERP’s by deceptive means.
White Hat – The hackers for this type of SEO technique are considered ethical. Also known as “white knights”, they are computer security experts who are well versed in penetration testing and other testing methodologies. They make sure that a certain company’s information system is safe and secure. The tactics used by white knights are approved by search engines and their results usually last a long time.
Black Hat – Black Hat hackers, also known as “crackers”, are people who specialize in unethical or unauthorized penetration of systems. Crackers can use computers to attack company systems for profit, political motivation, social cause, and yes, even for fun. The tactics used by this type of hackers are against the terms of service of search engines. Although they produce faster results, they’re always at risk of becoming banned temporarily or permanently.
Classifying white knights from crackers is a way for SEO Philippines to understand what techniques are ethical or not. In this industry, it is important to be aware of all trends and updates in order to remain competitive in the market.
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