U.S.A (January 14, 2010) – Right now, analysts see a significant trend towards investment on Partner Relationship Management software tools technology. The market explanation for such a trend is apparent in today’s economic climate. Experts agree that usually, Partner Relationship Management software investments happen at times when companies are able to launch a whole new line of software or if the company wants to move smoothly towards a focus on channel partnership services.
Some years ago, this past 2004, a company called Parametrics Technology Corporation, a company that vends product lifecycle management in Massachusetts, have settled away from their old channel system focus to a much more direct selling strategy. A couple of years after this shift, PTC made a voted decision to build up its channel once again. To do this, the company was in need of a Partner Relationship Management software tool seller.
PTC had to find the best or a least a better service covering midsized and small business areas said the vice president of PTC global channel programs. The company’s products was apparently developing in age and was in need of local customer approval which could only be had by owning a reseller channel that included added value.
Transition problems are always the focal point for investing on PRM. PTC for its transition period had to buy a PRM model that would accomplish this task. The software application they bought was able to serve as an excellent partner portal. Their channel partners were able to get planning as well as recruiting data. They were also given access to leads, as well as certification and training collaboration tools online through the PRM software.
The company was able to invest partly for the comfort and speed that the application provided them. PTC is in charge of Siebel System Incorporated’s marketing and software support. However, this vendor’s PRM was still following a more CRM (customer relationship management) paradigm. At the time when PTC started to rebuild the partnerships it once had, the company needed to retain as well as demonstrate its value for the newer channel partners.
The strategy looks to have been successful. PTC is growing rapidly. And from just fifty partners, PTC was able to build up a strong two hundred channel partner list. Since then, the Partner Relationship Management system that they used has already undergone several tweaking and evolutions which can account for its further success. Many other companies are following the very same process as PTC.
Some years ago, this past 2004, a company called Parametrics Technology Corporation, a company that vends product lifecycle management in Massachusetts, have settled away from their old channel system focus to a much more direct selling strategy. A couple of years after this shift, PTC made a voted decision to build up its channel once again. To do this, the company was in need of a Partner Relationship Management software tool seller.
PTC had to find the best or a least a better service covering midsized and small business areas said the vice president of PTC global channel programs. The company’s products was apparently developing in age and was in need of local customer approval which could only be had by owning a reseller channel that included added value.
Transition problems are always the focal point for investing on PRM. PTC for its transition period had to buy a PRM model that would accomplish this task. The software application they bought was able to serve as an excellent partner portal. Their channel partners were able to get planning as well as recruiting data. They were also given access to leads, as well as certification and training collaboration tools online through the PRM software.
The company was able to invest partly for the comfort and speed that the application provided them. PTC is in charge of Siebel System Incorporated’s marketing and software support. However, this vendor’s PRM was still following a more CRM (customer relationship management) paradigm. At the time when PTC started to rebuild the partnerships it once had, the company needed to retain as well as demonstrate its value for the newer channel partners.
The strategy looks to have been successful. PTC is growing rapidly. And from just fifty partners, PTC was able to build up a strong two hundred channel partner list. Since then, the Partner Relationship Management system that they used has already undergone several tweaking and evolutions which can account for its further success. Many other companies are following the very same process as PTC.
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